Privacy Policy

This Privacy Policy outlines how babababyclothes.com (“Site” or “we”) gathers, uses, and discloses your Personal Information when you visit or make a purchase on the Site.

Contact

If you have questions, require more information about our privacy practices, or want to file a complaint after reviewing this policy, please reach out to us via email at info@babababyclothes.com

Collecting Personal Information When you visit the Site, we collect specific information about your device, interaction with the Site, and details necessary to process your purchases. Additional information may be collected when you contact us for customer support. The term “Personal Information” in this Privacy Policy refers to any information about an identifiable individual. See the list below for details on the Personal Information we collect and the reasons behind it.

Device information

Purpose of collection: To load the Site accurately for you and perform analytics on Site usage to optimize our platform.
Source of collection: Collected automatically when accessing our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: Shared with our processor Shopify.
Personal Information collected: Version of web browser, IP address, time zone, cookie information, viewed sites or products, search terms, and Site interaction details.

Order information

Purpose of collection: To provide products or services, fulfill our contract, process payment information, arrange shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and send you information or advertising based on your preferences.
Source of collection: Collected directly from you.
Disclosure for a business purpose: Shared with our processor Shopify.
Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer support information

Purpose of collection: To provide customer support.
Source of collection: Collected directly from you.

MINORS

We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

As explained earlier, we share Personal Information with service providers to assist in providing services and fulfilling contracts. For instance:

We utilize Shopify to power our online store. You can review Shopify’s use of Personal Information here.
We may share Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

Behavioral Advertising

Similar to the previous policy, we use your Personal Information for targeted advertisements or marketing communications that we believe may interest you. For instance:

We use Google Analytics to understand how customers use the Site. You can read more about Google’s use of Personal Information here.
Information about your Site use, purchases, and interaction with our ads may be shared with advertising partners.

To opt-out of targeted advertising:

Adjust your ad preferences on Google by visiting this link.
Utilize the Digital Advertising Alliance’s opt-out portal here.

Using Personal Information

We use your Personal Information to provide services, including offering products, processing payments, shipping orders, and keeping you informed about new products, services, and offers.

LAWFUL BASIS

In compliance with the General Data Protection Regulation (“GDPR”), if you reside in the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

Your consent.
The performance of the contract between you and the Site.
Compliance with legal obligations.
Protection of vital interests.
Performance of a task carried out in the public interest.
Pursuit of our legitimate interests, which do not override your fundamental rights and freedoms.

RETENTION

Upon placing an order through the Site, we retain your Personal Information for our records unless you request its erasure. For more details on your right to erasure, please refer to the ‘Your rights’ section below.

AUTOMATIC DECISION-MAKING

If you reside in the EEA, you have the right to object to processing based solely on automated decision-making. We engage in fully automated decision-making using customer data for fraud prevention, without a legal or significant effect on you.

For more information about data transfers complying with GDPR, see Shopify’s GDPR Whitepaper here.

CCPA If you are a California resident, you have the right to access, port, correct, update, or erase your Personal Information. To exercise these rights, contact us through the information provided above. If you wish to designate an authorized agent for requests, please contact us at the same address.

Changes

This Privacy Policy may be updated periodically to reflect changes in our practices, or for operational, legal, or regulatory reasons.

Complaints

As mentioned earlier, if you wish to file a complaint, please reach out to us via email or mail using the contact details provided under the “Contact” section above.

If you find our response to your complaint unsatisfactory, you retain the right to lodge your complaint with the appropriate data protection authority. You can contact your local data protection authority or our supervisory authority.